Specific
Identify the product, configuration, quantity and market rather than relying on generic catalogue language.
Company
A more credible company story starts with the facts.
NewCover is the trading identity of NEWCOVER LIMITED, a company registered in England and Wales and focused on business electronics sourcing enquiries.
NC / COMPANYLEGAL NAMENEWCOVER LIMITED
COMPANY NUMBER15350776
REGISTERED INEngland and Wales
REGISTERED OFFICEAcademy House, 11 Dunraven Place, Bridgend, Mid Glamorgan, United Kingdom, CF31 1JF
Position
Useful information over oversized claims.
The rebuilt NewCover site does not use unsupported satisfaction rates, unexplained trading-history claims, vague certification badges or promises of fixed wholesale inventory.
Instead, it explains the categories the business can discuss, the details a buyer should supply, the information a quotation should contain and the legal entity behind the website.
Working principles
How NewCover should communicate.
Documented
Put the commercial basis, order conditions and relevant product details into reviewable writing.
Proportionate
Make only the claims that can be supported and keep changing availability inside time-limited quotations.
Trade-focused
Design the journey around business purchasing requirements rather than a consumer-style checkout.
Speak to the business